TY  - JOUR
PY  - 1992//
TI  - Behavior change in the funny papers: feedback to cartoonists on safety belt use
JO  - Journal of applied behavior analysis
A1  - Mathews, R. Mark
A1  - Dix, M.
SP  - 769
EP  - 775
VL  - 25
IS  - 4
N2  - A multiple baseline across 8 nationally syndicated cartoonists evaluated the effects of personal advocacy letters encouraging presentations of a specific prevention message--the depiction of safety belt use in comic strips showing motor vehicle occupants. During baseline these cartoonists depicted safety belt use in only 15% (6 of 41) of their strips with occupied vehicles, but following receipt of a personal letter requesting safety belt use 41% (42 of 102) of their strips depicted safety belt use. Four cartoonists showed clear and immediate increases in depiction of safety belt use, 2 demonstrated delayed and somewhat less consistent belt use, and 2 cartoonists showed no change. The approach and results are discussed with regard to advocacy efforts intended to influence presentation of prevention messages in the media.<p />  <p>Language: en</p>
LA  - en
SN  - 0021-8855
UR  - http://dx.doi.org/10.1901/jaba.1992.25-769
ID  - ref1
ER  -