TY  - JOUR
PY  - 2005//
TI  - Using social marketing to increase the use of helmets among bicyclists
JO  - Journal of American college health
A1  - Ludwig, Timothy D.
A1  - Buchholz, Chris
A1  - Clarke, S. W.
SP  - 51
EP  - 58
VL  - 54
IS  - 1
N2  - In this study, the authors investigated a social marketing intervention to increase the use of bicycle helmets on a university campus in the southeastern United States. Focus groups of students developed a bicycle helmet program slogan and logo (ie, "The Grateful Head"). The authors trained student bicyclists who already used helmets (n=15) as peer agents. These agents provided bicycle helmet information and asked fellow bicyclists to sign a pledge card to wear a helmet. They gave a coupon for a free helmet to those who pledged to wear a helmet. The authors received a total of 379 pledge cards and distributed 259 helmets. Bicycle helmet use rose from a baseline mean of 27.6% to a mean of 49.3% by the last week of the intervention.
LA  - 
SN  - 0744-8481
UR  - http://dx.doi.org/
ID  - ref1
ER  -