TY  - JOUR
PY  - 2005//
TI  - Using communication theory in injury prevention campaigns
JO  - Injury prevention
A1  - Aldoory, L.
A1  - Bonzo, Sandra E.
SP  - 260
EP  - 263
VL  - 11
IS  - 5
N2  - Dozens of communication campaigns have been designed and implemented on local, state, and federal levels for purposes of reducing injury related risks and rates of injuries (including both unintentional injury and intentional injury resulting from violence). However, practitioners rarely turn to communication research and theory in order to design and implement campaigns. Theory driven research and literature from the communication disciplines can provide useful insight into campaign development. After extensive and detailed review of communication research that addressed injury prevention campaigns, we developed guidelines that may improve the results of campaigns that use communication tools for purposes of reducing injury rates in the US. Communication campaigns are designed for a relatively well defined and large audience, and they typically are limited to a given time period.
LA  - en
SN  - 1353-8047
UR  - http://dx.doi.org/10.1136/ip.2004.007104
ID  - ref1
ER  -