TY  - JOUR
PY  - 2010//
TI  - Farm Tractors, Occupational Therapy, and Four-Wheel Drive: Transforming a Military Vehicle Into a Cultural Icon
JO  - Bulletin of science, technology and society
A1  - Iarocci, A.
SP  - 164
EP  - 167
VL  - 30
IS  - 3
N2  - The armed forces of World War II employed unprecedented numbers of mechanical transport vehicles, precipitating a spike in demand for automotive manufactures. Eager to capture a share of the less certain postwar automobile marketplace, defense contractors such as Willys-Overland pursued a diverse range of product development and advertising strategies, based on the foundation of their military output. This article considers the cultural significance of Willys-Overland’s 1/4-ton truck ("jeep"), one of the most widely recognized transport artifacts of World War II. Working from a Canadian perspective, the discussion traces the jeep’s transformation from a versatile front line utility truck into an enduring icon of the postwar auto age.<p />
LA  - 
SN  - 0270-4676
UR  - http://dx.doi.org/10.1177/0270467610367507
ID  - ref1
ER  -