TY  - JOUR
PY  - 1988//
TI  - Recreational Travel and the Elderly: Marketing Strategies with a Normalization Perpective
JO  - Activities, adaptation and aging
A1  - Wilhite, Barbara
A1  - Hamilton, Karen
A1  - Reilly, Linda
SP  - 59
EP  - 72
VL  - 12
IS  - 1
N2  - Research suggests that elderly travelers may differ from other travel segments of the population. A desired approach toward service provision is based on meeting individual needs and interests of the elderly traveler, but avoids stressing "differentness" as much as possible. A marketing mix directed toward this population, including the product, place, price, and promotion associated with the travel service, enables the director to successfully meet the travel needs and interests of the elderly. Travel directors must also work to ensure that travel experiences are appropriate and meaningful, stressing respect and dignity for the elderly.<p /> 
LA  - 
SN  - 0192-4788
UR  - http://dx.doi.org/10.1300/J016v12n01_05
ID  - ref1
ER  -