TY  - JOUR
PY  - 2010//
TI  - The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility
JO  - American behavioral scientist
A1  - Oyedeji, Tayo A.
SP  - 83
EP  - 99
VL  - 54
IS  - 2
N2  - This study proposes and tests the credible brand model (CBM), which explicates the effects of customer-based brand equity and ideological congruency on audiences’ perceptions of the credibility of news media outlets and the believability of their messages. Data from a survey and an experiment probing respondents’ perceptions of two media outlets (CNN and Fox News Channel) were analyzed with structural equation modeling. The data showed strong support for the CBM.<p />
LA  - 
SN  - 0002-7642
UR  - http://dx.doi.org/10.1177/0002764210376312
ID  - ref1
ER  -