TY  - JOUR
PY  - 2011//
TI  - Exposure to alcohol advertising and teen drinking
JO  - Preventive medicine
A1  - Morgenstern, Matthis
A1  - Isensee, Barbara
A1  - Sargent, James D.
A1  - Hanewinkel, Reiner
SP  - 146
EP  - 151
VL  - 52
IS  - 2
N2  - OBJECTIVE: Assessing the association between alcohol ad exposure and alcohol use in German adolescents, controlling for general ad exposure. METHOD: Cross-sectional survey of 3415 sixth to eighth graders (mean 12.5years) from 29 schools in three German states (June 2008). Exposure to 9 alcohol and 8 non-alcohol advertisements was measured with masked ad images; students indicated contact frequency and brand recall. Main outcomes were ever drinking, current drinking, binge drinking, alcohol use intentions and outcome expectancies. RESULTS: There was a bivariate association between both exposures (alcohol and non-alcohol ads) and all alcohol use measures. After adjustment for confounding, only alcohol ad exposure retained a significant association with outcomes. Multi-level logistic regressions revealed that compared with quartile one alcohol ad exposure, the adjusted ORs for quartile four were 2.4 (95% confidence interval 1.7-3.4) for trying drinking, 2.7 (1.8-3.9) for current drinking and 2.3 (1.6-3.5) for ever binge drinking. There was also an independent association between alcohol ad exposure and alcohol-related attitudes among never drinkers. CONCLUSION: This study demonstrates a positive association between exposure to alcohol advertising and multiple youth drinking outcomes, showing that the association is content-specific, not just a function of general ad exposure.<p />  <p>Language: en</p>
LA  - en
SN  - 0091-7435
UR  - http://dx.doi.org/10.1016/j.ypmed.2010.11.020
ID  - ref1
ER  -