TY  - JOUR
PY  - 2010//
TI  - Mixed emotional appeals in emotional and danger control processes
JO  - Health communication
A1  - Carrera, Pilar
A1  - Munoz, Dolores
A1  - Caballero, Amparo
SP  - 726
EP  - 736
VL  - 25
IS  - 8
N2  - Negative emotional appeals do not always help to reduce risk behaviors. We report two studies about a new strategy based on the presentation of appeals with mixed sequential emotions (e.g., sadness/fear-joy/relief). Study 1 shows that a mixed message generates lower post-message discomfort than an exclusively negative message; moreover, in this first study, reported probability of performing the risk behavior, binge drinking, in the future is also lower in the mixed condition. Study 2 replicates these results and relates them to the extended parallel process model (EPPM) (Witte, 1992). Here, the mixed emotional message again generates lower post-message discomfort than the negative one, and participants are motivated to control the danger (response efficacy is evaluated more positively in the mixed condition).<p />  <p>Language: en</p>
LA  - en
SN  - 1041-0236
UR  - http://dx.doi.org/10.1080/10410236.2010.521914
ID  - ref1
ER  -