TY  - JOUR
PY  - 2010//
TI  - The effects of self-efficacy statements in humorous anti-alcohol abuse messages targeting college students: who is in charge?
JO  - Health communication
A1  - Lee, Moon J.
SP  - 638
EP  - 646
VL  - 25
IS  - 8
N2  - This study examined the effect of self-efficacy statements in humorous anti-alcohol abuse television advertisements on college students. A posttest only group design experiment was conducted with 124 college students. It was found that highly rebellious individuals who watched ads with a self-efficacy statement (i.e., "You Are in Control of the Situation") indicated lower alcohol expectancies, higher risk perceptions, and higher intentions to change their drinking behaviors than those in the non-self-efficacy condition. The findings suggest that health promotional messages should be tailored to rebellious college students, particularly those who are at risk, in a manner that not only gains their attention but also minimizes possible defensive reactions to the given messages. Humorous messages with self-efficacy statements could offer ways to communicate with rebellious college students regarding their drinking problems.<p />  <p>Language: en</p>
LA  - en
SN  - 1041-0236
UR  - http://dx.doi.org/10.1080/10410236.2010.521908
ID  - ref1
ER  -