TY  - JOUR
PY  - 2011//
TI  - Do "clicker" educational sessions enhance the effectiveness of a social norms marketing campaign?
JO  - Journal of American college health
A1  - Killos, Lydia F.
A1  - Hancock, Linda C.
A1  - Wattenmaker McGann, Amanda
A1  - Keller, Adrienne E.
SP  - 228
EP  - 230
VL  - 59
IS  - 3
N2  - Objective: Social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a "standard" social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology ("clickers"). Methods: American College Health Association's National College Health Assessment questions are used to evaluate actual and perceived use. Additional survey questions assess individual exposure to the interventions. Results: The authors find "clicker" technology to be more effective than social norms poster media alone in reducing misperceptions of normative alcohol use for those students who attended clicker sessions. Conclusion: Poster SNM campaigns may be most effective when supported by group "clicker" heath-related sessions.<p />  <p>Language: en</p>
LA  - en
SN  - 0744-8481
UR  - http://dx.doi.org/10.1080/07448481.2010.497830
ID  - ref1
ER  -