TY  - JOUR
PY  - 1995//
TI  - Road safety communication on alcohol in the european union: presentation of european televised spot ads
JO  - Proceedings International Council on Alcohol, Drugs and Traffic Safety Conference
A1  - Ledru, M.
SP  - 563
EP  - 564
VL  - 1995
IS  - 
N2  - This paper deals with road safety communication within the European Union. The part of such communication is always important, either on a national or at local levels. According to the countries, the authorities in charge of road communication are governmental bodies or associations. The strategies for communication remain varied: some countries, following surveys of opinion, have put in force communication schemes over several years, while others do communicate in accordance with opportunities, without any pre-set strategy. The tune of messages also vary with some states showing actual accidents and victims, while others prefer communicating objective facts without showing accidents themselves.<p /> 
LA  - 
SN  - 
UR  - http://dx.doi.org/
ID  - ref1
ER  -