TY  - JOUR
PY  - 2001//
TI  - Messages in alcohol advertising targeted to youth
JO  - Australian and New Zealand journal of public health
A1  - Jones, Sandra C.
A1  - Donovan, Robert J.
SP  - 126
EP  - 131
VL  - 25
IS  - 2
N2  - Objective: To assess young people's perceived messages in three ads for a vodka-based, pre-mixed alcohol beverage, and to assess the extent to which the ads appeared to be consistent with the industry's voluntary code.<p /> 
LA  - 
SN  - 1326-0200
UR  - http://dx.doi.org/10.1111/j.1753-6405.2001.tb01833.x
ID  - ref1
ER  -