TY  - JOUR
PY  - 2006//
TI  - Why do women travel solo for purposes of leisure?
JO  - Journal of vacation marketing
A1  - Jogaratnam, Giri
A1  - Chiang, Chu-Yin
SP  - 59
EP  - 70
VL  - 12
IS  - 1
N2  - Increasingly women choose to travel alone instead of traveling with others or with groups. This study assessed why women travel alone for leisure purposes. An on-line questionnaire was developed to collect data for this study. Survey participants were 194 women who had solo travel experiences for pleasure. Using a factor analysis approach, five motivational dimensions for women who travel alone were derived, namely, experience, escape, relax, social, and self-esteem. The importance of the five motivational factors was significantly different based on the demographic and trip characteristics of the respondents.<p /> 
LA  - 
SN  - 1356-7667
UR  - http://dx.doi.org/10.1177/1356766706059041
ID  - ref1
ER  -