TY  - JOUR
PY  - 2011//
TI  - Alcohol marketing in the 21st century: new methods, old problems
JO  - Substance use and misuse
A1  - Mart, Sarah M.
SP  - 889
EP  - 892
VL  - 46
IS  - 7
N2  - Marketing and advertising for alcoholic beverages is abundant throughout the United States and the rest of the world. Despite the fact that alcohol advertising is related to earlier initiation of drinking, higher rates of consumption, and positive expectancies among youth populations, alcohol companies continue to design new products and related campaigns with youth-friendly attributes. Alcopops and caffeinated alcoholic beverages are two particularly dangerous types of products, and new social networking technologies make direct promotion easy and voluminous. In order to stop the harm from these alcohol products and promotion, advocacy from the research community is imperative.<p />  <p>Language: en</p>
LA  - en
SN  - 1082-6084
UR  - http://dx.doi.org/10.3109/10826084.2011.570622
ID  - ref1
ER  -