TY  - JOUR
PY  - 2011//
TI  - Alcohol Marketing, Drunkenness, and Problem Drinking among Zambian Youth: Findings from the 2004 Global School-Based Student Health Survey
JO  - Journal of environmental and public health
A1  - Swahn, Monica H.
A1  - Ali, Bina
A1  - Palmier, Jane B.
A1  - Sikazwe, George
A1  - Mayeya, John
SP  - 497827
EP  - 497827
VL  - 2011
IS  - 
N2  - This study examines the associations between alcohol marketing strategies, alcohol education including knowledge about dangers of alcohol and refusal of alcohol, and drinking prevalence, problem drinking, and drunkenness. Analyses are based on the Global School-Based Student Health Survey (GSHS) conducted in Zambia (2004) of students primarily 11 to 16 years of age (N = 2257). Four statistical models were computed to test the associations between alcohol marketing and education and alcohol use, while controlling for possible confounding factors. Alcohol marketing, specifically through providing free alcohol through a company representative, was associated with drunkenness (AOR = 1.49; 95% CI: 1.09-2.02) and problem drinking (AOR = 1.41; 95% CI: 1.06-1.87) among youth after controlling for demographic characteristics, risky behaviors, and alcohol education. However, alcohol education was not associated with drunkenness or problem drinking. These findings underscore the importance of restricting alcohol marketing practices as an important policy strategy for reducing alcohol use and its dire consequences among vulnerable youth.<p />  <p>Language: en</p>
LA  - en
SN  - 1687-9805
UR  - http://dx.doi.org/10.1155/2011/497827
ID  - ref1
ER  -