TY  - JOUR
PY  - 2011//
TI  - Interior aesthetics: an experience-focused approach for the design of brand-specific automotive identity
JO  - International journal of vehicle design
A1  - Warell, Anders
A1  - Young, Kenneth
SP  - 278
EP  - 303
VL  - 55
IS  - 2/3/4
N2  - In this research, two objectives were pursued. Firstly, to develop an experience-focused approach to design, based on a framework for perceptual product experience, and, secondly, to test and verify the proposed methodology through an interior design study of the Hulme.F1 supercar. In the process, experience design criteria were developed, which served creative and evaluative purposes. The final design proposal was assessed by an external lead user group through a subjective qualitative-quantitative survey study. The evaluation suggested that targeted design intentions were successfully met with respect to visual product brand identity as well as visual-aesthetic coherence between interior and exterior design.<p />
LA  - en
SN  - 0143-3369
UR  - http://dx.doi.org/10.1504/IJVD.2011.040587
ID  - ref1
ER  -