TY  - JOUR
PY  - 1990//
TI  - Advertising and health education
JO  - Gaceta Sanitaria
A1  - Lopez Gonzalez, M. L.
A1  - Cueto Espinar, A.
A1  - Martinez Cuervo, F.
A1  - Redondo Cornejo, M. L.
A1  - Suarez Gonzalez, J. R.
A1  - Secall Mellen, L.
SP  - 233
EP  - 238
VL  - 4
IS  - 21
N2  - Health education and advertising have a common aim: to modify human behaviour. Health education tries to induce healthy behaviours. In some occasions Publicity proposes risky behaviours. Ads appearing during a two-month period in magazines of the largest circulation in Spain are analyzed here. A total of 1,726 ads which could have a negative influence on health either because of the product or service offered or for the use of health as a persuasive argument in their text, are considered. The magazines Hola and Lecturas had the highest ratio ads/magazine. Spirits, food and drugs were the most frequently advertised products. And more than 50% of the ads used health and welfare as argument for better selling. Health educators should know and teach the critical analysis of publicity, and use advertisements as a teaching tool to enable people to see through misleading advertising.<p /> <p>Language: es</p>
LA  - es
SN  - 0213-9111
UR  - http://dx.doi.org/
ID  - ref1
ER  -