TY  - JOUR
PY  - 1986//
TI  - A utility maximization model of driver traffic safety behavior
JO  - Accident analysis and prevention
A1  - Blomquist, Glenn C.
SP  - 371
EP  - 375
VL  - 18
IS  - 5
N2  - A simple utility maximization model is presented to illustrate that risk compensation is a natural part of human behavior when individuals pursue multiple goals with limited resources. In this positive economic model driver safety effort is determined by a balance between reduced risk and increased disutility cost. Changes which affect the balance induce drivers to change their own safety efforts. Under plausible conditions a change in exogenous safety, which is beyond driver control, causes a compensatory change in driver effort in the opposite direction. A sample of special seat belt use studies illustratively indicates the usefulness of the model.
LA  - en
SN  - 0001-4575
UR  - http://dx.doi.org/
ID  - ref1
ER  -