TY  - JOUR
PY  - 2012//
TI  - Last Call: Decreasing drunk driving among 21-34-year-old bar patrons
JO  - International journal of injury control and safety promotion
A1  - Rivara, Frederick P.
A1  - Boisvert, Deanne
A1  - Relyea-Chew, Annemarie
A1  - Gomez, Tony
SP  - 53
EP  - 61
VL  - 19
IS  - 1
N2  - Any effort to decrease the toll of drunk driving must include efforts directed at people who drink in bars, particularly young adults who use motor vehicles after drinking. We designed a multifaceted social marketing campaign, Last Call, to increase the use of designated drivers and safe rides homes among 21-34-year olds. There were three components to the intervention: (1) use of taxi stands to promote taxi use; (2) point-of-sale information to patrons at partner bars and (3) a mass media campaign to support the designated driver/safe ride home message. Among the heaviest drinkers, the programme significantly increased the use of designated drivers and increased the use of taxis by 63%.<p />  <p>Language: en</p>
LA  - en
SN  - 1745-7300
UR  - http://dx.doi.org/10.1080/17457300.2011.603150
ID  - ref1
ER  -