TY  - JOUR
PY  - 2010//
TI  - The Malaysian value of reducing fatal and non fatal injuries due to road accidents: a willingness to pay study using conjoint analysis approach
JO  - Proceedings of the Road Safety on Four Continents Conference
A1  - Yusof, Mohd
A1  - Mohamad, Nuura
A1  - Faudzi, Mohd
SP  - 1240
EP  - 1252
VL  - 15
IS  - 
N2  - Road accident is currently one of the main causes of death and injury in Malaysia. In addition to increasing deaths on the road every day, the remaining victims are mostly left with injuries and incapacities. The One possible way for  assessment on how far people are affected by this problem can be regarded from the valuation of economical loss due to road accident. aftermath also leaves the  victim, their family and future in grief, pain and suffering. This paper discussed the estimation the Value of Statistical Life (VOSL), using the Conjoint Analysis (CA) approach. In-person surveys using standard CA questionnaires interviewed 3000 respondents. The findings of this survey not only provide the VOSL but also demonstrated the robustness of CA method as a new  valuation approach for road safety in Malaysia. A comparison between influencing factors of valuation and the estimated results between CA and CV approaches were found to be consistent. The VOSL estimated among car drivers rested at USD 0.45 million and USD 0.14 million per fatality for motorcyclists. This study also estimated the cost for injuries among car drivers at USD 0.24 million for severe injury and USD 0.11 million for slight injury. Expectedly, a lesser estimate for motorcyclists falls at USD 0.16 million and USD 0.10 million  for severe injury and slight injury respectively.<p /> 
LA  - 
SN  - 
UR  - http://dx.doi.org/
ID  - ref1
ER  -