TY - JOUR PY - 1983// TI - Direct-mail techniques and the prevention of alcohol-related problems among college students JO - Journal of studies on alcohol A1 - McCarty, D. A1 - Poore, M. A1 - Mills, K. C. A1 - Morrison, S. SP - 162 EP - 170 VL - 44 IS - 1 N2 - A university-based program to prevent alcohol-related problems tested a direct-mail campaign designed to increase program participation, increase knowledge and reduce drinking and driving. Survey data indicated that 93% read the letter and that knowledge was increased but that behavior was not changed.
Language: en
LA - en SN - 0096-882X UR - http://dx.doi.org/ ID - ref1 ER -