TY  - JOUR
PY  - 2009//
TI  - Working with or against the stores?: A non-governmental organization working with alcohol purchase attempts
JO  - Health education (1992)
A1  - Geidne, Susanna
A1  - Eriksson, Charli
SP  - 259
EP  - 278
VL  - 109
IS  - 3
N2  - Purpose - The purpose of this paper is to describe and analyse the implementation by a non-governmental organization (NGO) of an intervention with two different strategies - one employing confrontational approaches, the other cooperative ones - aiming to reduce the rate of successful purchase attempts (PAs) of medium-strength beer in Sweden.  Design/methodology/approach - The Swedish Youth Temperance Movement (UNF) has been responsible for the development and implementation of the intervention, and a research team at Örebro University for the evaluation. The outcome analysis is based on 1,475 PA from 25 Swedish cities during 2003-2006. Annual reports, discussions and telephone interviews have been used to understand the intervention process.  Findings - In 40 per cent of all registered PAs, beer is sold to minors. In the eight cities using a structured strategy, there is a significant decrease from 2003 to 2006 (44-27 per cent; p<0.001). The confrontation method, compared to no model, is more than four times (OR?=?3.8; CI 2.0-7.0) more likely to yield a positive result. Compared to the cooperation method, it is even more likely to yield a positive result (OR?=?4.7; CI 2.1-10.7).  Practical implications - Working with a structured strategy gives significantly better results than working without one. The confrontation method is more successful than the cooperation method. Developing a preventive strategy takes time, cooperation perhaps requiring even more time to succeed than confrontation. The result reveals the importance of building local networks in the municipalities.  Originality/value - The advocacy for Swedish alcohol policy by the young members of UNF and participatory research is a unique combination.<p /> 
LA  - 
SN  - 0965-4283
UR  - http://dx.doi.org/10.1108/09654280910955584
ID  - ref1
ER  -