TY  - JOUR
PY  - 2012//
TI  - Perceptual load in central and peripheral regions and its effects on driving performance: advertizing billboards
JO  - Work
A1  - Marciano, Hadas
A1  - Yeshurun, Yaffa
SP  - 3181
EP  - 3188
VL  - 41
IS  - 
N2  - A broadened version of the perceptual load model was utilized to explore systematically the influence of four variables on driver's behavior: a. levels of load on the road; b. levels of load at the sides of the road; c. event's initial location (on the road vs. at the sides of the road); and d. the presence and size of advertizing billboards. 18 participants participated in two experimental sessions in a driving simulator. One of the sessions contained advertizing billboards and the other session did not. The results indicated that billboards can have a considerable effect on various aspects of driving like the time required responding to a potentially dangerous event or simply the number of accidents occurring during driving, but importantly the effect of billboards on driving was modulated by the levels of perceptual load.<p />  <p>Language: en</p>
LA  - en
SN  - 1051-9815
UR  - http://dx.doi.org/10.3233/WOR-2012-0580-3181
ID  - ref1
ER  -