TY  - JOUR
PY  - 2013//
TI  - Using Google Analytics as a process evaluation method for Internet-delivered interventions: an example on sexual health
JO  - Health promotion international
A1  - Crutzen, Rik
A1  - Roosjen, Johanna L.
A1  - Poelman, Jos
SP  - 36
EP  - 42
VL  - 28
IS  - 1
N2  - The study aimed to demonstrate the potential of Google Analytics as a process evaluation method for Internet-delivered interventions, using a website about sexual health as an example. This study reports visitors' behavior until 21 months after the release of the website (March 2009-December 2010). In total, there were 850 895 visitors with an average total visiting time (i.e. dose) of 5:07 min. Google Analytics provided data to answer three key questions in terms of process evaluation of an Internet-delivered intervention: (i) How do visitors behave?; (ii) Where do visitors come from? and (iii) What content are visitors exposed to? This real-life example demonstrated the potential of Google Analytics as a method to be used in a process evaluation of Internet-delivered interventions. This is highly relevant given the current expansion of these interventions within the field of health promotion.<p />  <p>Language: en</p>
LA  - en
SN  - 0957-4824
UR  - http://dx.doi.org/10.1093/heapro/das008
ID  - ref1
ER  -