TY  - JOUR
PY  - 2012//
TI  - Use of social media in health promotion: purposes, key performance indicators, and evaluation metrics
JO  - Health promotion practice
A1  - Neiger, Brad L.
A1  - Thackeray, Rosemary
A1  - Van Wagenen, Sarah A.
A1  - Hanson, Carl L.
A1  - West, Joshua H.
A1  - Barnes, Michael D.
A1  - Fagen, Michael C.
SP  - 159
EP  - 164
VL  - 13
IS  - 2
N2  - Despite the expanding use of social media, little has been published about its appropriate role in health promotion, and even less has been written about evaluation. The purpose of this article is threefold: (a) outline purposes for social media in health promotion, (b) identify potential key performance indicators associated with these purposes, and (c) propose evaluation metrics for social media related to the key performance indicators. Process evaluation is presented in this article as an overarching evaluation strategy for social media.<p />  <p>Language: en</p>
LA  - en
SN  - 1524-8399
UR  - http://dx.doi.org/10.1177/1524839911433467
ID  - ref1
ER  -