TY  - JOUR
PY  - 2012//
TI  - The role of self-involvement in shifting IAT effects
JO  - Experimental psychology
A1  - Marini, Maddalena
A1  - Rubichi, Sandro
A1  - Sartori, Giuseppe
SP  - 348
EP  - 354
VL  - 59
IS  - 6
N2  - Explicit measures can be affected by self-involvement in processing of a message (Johnson & Eagly, 1989). Here, we show that self-involvement in a counter-stereotypical message also influences implicit measures such as the Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998). In our study, racial attitudes changed only after reading a counter-stereotypical scenario in which participants were asked to imagine themselves as victims of an assault as opposed to simply imagine an assault to a person. This shift did not depend on evaluative instructions and it was transient as it was no longer present after 1 week. These results suggest that the self-involvement might be an important factor in shifting implicit measures.<p />  <p>Language: en</p>
LA  - en
SN  - 1618-3169
UR  - http://dx.doi.org/10.1027/1618-3169/a000163
ID  - ref1
ER  -