TY  - JOUR
PY  - 2013//
TI  - Normative influences and alcohol consumption: the role of drinking refusal self-efficacy
JO  - Health communication
A1  - Jang, Su Ahn
A1  - Rimal, Rajiv N.
A1  - Cho, Namauk
SP  - 443
EP  - 451
VL  - 28
IS  - 5
N2  - This article extends the theory of normative social behavior by conceptualizing drinking refusal self-efficacy as an important moderator in the relationship between descriptive norms and drinking intentions and behavior. A study was conducted among Korean high school students (N = 538) to assess their normative perceptions, drinking refusal self-efficacy, and drinking intentions. We found a significant association between self-efficacy and drinking intentions and behavior, as well as an interaction effect between self-efficacy and descriptive norms on drinking intentions and behavior. Having stronger efficacy appears to mitigate the harmful effects of descriptive norms on drinking intentions and behavior. Implications for school-based interventions are also discussed.<p />  <p>Language: en</p>
LA  - en
SN  - 1041-0236
UR  - http://dx.doi.org/10.1080/10410236.2012.691455
ID  - ref1
ER  -