TY  - JOUR
PY  - 2011//
TI  - Effects of an advisory warning and a cash bonus on speeding behavior
JO  - Proceedings of the Human Factors and Ergonomic Society annual meeting
A1  - Reagan, Ian J.
A1  - Bliss, James P.
SP  - 1928
EP  - 1932
VL  - 55
IS  - 1
N2  - Speeding results in significant human and financial costs annually. This field experiment tested the effectiveness of a monetary incentive and an in-vehicle alert system for curtailing speeding. Fifty participants completed a 3 (incentive group) X 4 (week) mixed factorial design. Twenty were in the incentive group, 20 were in the no-incentive group, and 10 were in a control group. Each driver operated an instrumented vehicle for four weeks. The incentive was offered during Weeks 2 and 3; the alert system was active during either Week 2 or 3. Primary measures included time spent driving at or below, 4 mph, 8 mph, or 9 mph over speed limits. Results indicated a robust effect for the incentive and a limited effect for the advisory system. Interventions tested have clear implications for reducing the risk and severity of traffic crashes using a combination of automation and principles of behavior theory.<p />  <p>Language: en</p>
LA  - en
SN  - 2169-5067
UR  - http://dx.doi.org/10.1177/1071181311551401
ID  - ref1
ER  -