TY  - JOUR
PY  - 1996//
TI  - Advertising wearout in the Transport Accident Commission road safety campaigns
JO  - Accident analysis and prevention
A1  - Fry, T. R.
SP  - 123
EP  - 129
VL  - 28
IS  - 1
N2  - This paper uses a varying coefficient regression model to investigate whether there is any significant advertising wearout in the Transport Accident Commission (TAC) road safety campaigns on Victorian television. The results suggest that there is some evidence that the effectiveness of the campaigns may be declining with increased exposure.
LA  - en
SN  - 0001-4575
UR  - http://dx.doi.org/
ID  - ref1
ER  -