TY  - JOUR
PY  - 2013//
TI  - Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects, and willingness to buy
JO  - Journal of health psychology
A1  - Dohle, Simone
A1  - Siegrist, Michael
SP  - 1241
EP  - 1249
VL  - 19
IS  - 10
N2  - The impact of pharmaceutical drug names on people's evaluations and behavioural intentions is still uncertain. According to the representativeness heuristic, evaluations should be more positive for complex drug names; in contrast, fluency theory suggests that evaluations should be more positive for simple drug names. Results of three experimental studies showed that complex drug names were perceived as more hazardous than simple drug names and negatively influenced willingness to buy. The results are of particular importance given the fact that there is a worldwide trend to make more drugs available for self-medication.<p />  <p>Language: en</p>
LA  - en
SN  - 1359-1053
UR  - http://dx.doi.org/10.1177/1359105313488974
ID  - ref1
ER  -