TY - JOUR
PY - 2004//
TI - Accessibility of alcohol expectancies from memory: impact of mood and motives in college student drinkers
JO - Journal of studies on alcohol
A1 - Goldstein, Abby L.
A1 - Wall, Anne-Marie
A1 - McKee, Sherry A.
A1 - Hinson, Riley E.
SP - 95
EP - 104
VL - 65
IS - 1
N2 - OBJECTIVE: It has been hypothesized that alcohol outcome expectancies (AOEs) exist within an associative memory network and that their accessibility is facilitated in the presence of alcohol-related cues. The purpose of the present study was to examine whether the accessibility of specific AOEs varies as a function of mood state and gender and to determine whether this relationship is moderated by affect-related drinking motives. METHOD: Undergraduate students (N = 302) were randomly assigned to one of three conditions (i.e., positive, negative and neutral mood). Mood states were achieved using musical mood-induction procedures. Postmood-induction AOEs, obtained using self-generation, were classified into five expectancy categories: social/ situational enhancement (SSE), positive emotional functioning (PEF), relaxation/tension reduction (RTR), physical/pharmacological effects (PPE) and miscellaneous (MISC). RESULTS: Logistic regression analyses revealed that SSE and RTR expectancies were differentially accessible across mood conditions. SSE expectancies were most highly accessible to participants in a positive mood, and RTR expectancies were most highly accessible to participants in a relatively neutral mood. Although drinking motives did not moderate the AOE-mood relationship, they emerged as significant predictors of SSE and RTR expectancies. The accessibility of specific AOEs differed among men and women. CONCLUSIONS: The findings suggest that mood serves as an implicit prime for the accessibility of specific AOEs. The implications of these findings for research concerning memory-based, cognitive-affective expectancy networks are discussed. Language: en
LA - en
SN - 0096-882X
UR - http://dx.doi.org/
ID - ref1
ER -