TY - JOUR PY - 2013// TI - The slope of change: An environmental management approach to reduce drinking on a day of celebration at a US college JO - Journal of American college health A1 - Marchell, Timothy C. A1 - Lewis, Deborah D. A1 - Croom, Katherine A1 - Lesser, Martin L. A1 - Murphy, Susan H. A1 - Reyna, Valerie F. A1 - Frank, Jeremy A1 - Staiano-Coico, Lisa SP - 324 EP - 334 VL - 61 IS - 6 N2 - OBJECTIVE: This research extends the literature on event-specific environmental management with a case study evaluation of an intervention designed to reduce student drinking at a university's year-end celebration. Participants: Cornell University undergraduates were surveyed each May from 2001 through 2009. Sample sizes ranged from 322 to 1,973. METHODS: Randomly sampled surveys were conducted after a large, annual spring campus celebration. An environmental management plan was initiated in 2003 that included increased enforcement of the minimum legal drinking age (MLDA) law. RESULTS: In the short term, drinking at the campus celebration decreased while drinking before the event increased. Over time, the intervention significantly reduced high-risk drinking on the day of the event, especially among those under the age of 21. CONCLUSION: These findings are contrary to the argument that enforcement of MLDA laws simply leads to increased high-risk drinking, and therefore have implications for how colleges approach the challenge of student alcohol misuse.

Language: en

LA - en SN - 0744-8481 UR - http://dx.doi.org/10.1080/07448481.2013.788008 ID - ref1 ER -