TY  - JOUR
PY  - 2014//
TI  - Looking into the glass: Glassware as an alcohol marketing tool, and the implications for policy
JO  - Alcohol and alcoholism
A1  - Stead, Martine
A1  - Angus, Kathryn
A1  - Macdonald, Laura
A1  - Bauld, Linda
SP  - 317
EP  - 320
VL  - 49
IS  - 3
N2  - AIMS: To examine how glassware functions as a marketing tool.     METHODS: Content analysis of trade journals.     RESULTS: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption.     CONCLUSION: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking.<p />  <p>Language: en</p>
LA  - en
SN  - 0735-0414
UR  - http://dx.doi.org/10.1093/alcalc/agt178
ID  - ref1
ER  -