TY  - JOUR
PY  - 2014//
TI  - Exploring college students' use of general and alcohol-related social media and their associations to alcohol-related behaviors
JO  - Journal of American college health
A1  - Hoffman, Eric W.
A1  - Pinkleton, Bruce E.
A1  - Austin, Erica Weintraub
A1  - Reyes-Velázquez, Wanda
SP  - 328
EP  - 335
VL  - 62
IS  - 5
N2  - OBJECTIVE: Alcohol marketers have increasingly moved their advertising efforts into digital- and social-media venues. As a result, the purpose of this study is to investigate associations between students' use of social media, their exposure to alcohol marketing messages through social media, and their alcohol-related beliefs and behaviors. <br><br>PARTICIPANTS: Public and private university students (n = 637) participated November and December 2011, and April 2012. <br><br>METHOD: College students completed online surveys to measure their exposure to social and online media generally, as well as their alcohol-related digital media use and alcohol use. <br><br>RESULTS: Use of social media related to alcohol marketing predicted alcohol consumption and engaging in risky behaviors while the use of social media more generally did not. <br><br>CONCLUSIONS: Students' use of alcohol-related social media marketing content associates with their problem drinking. Results have implications for alcohol-abuse reduction efforts targeted to college students and suggest the importance of considering social, cultural and cognitive factors in campaign planning and design.<p />  <p>Language: en</p>
LA  - en
SN  - 0744-8481
UR  - http://dx.doi.org/10.1080/07448481.2014.902837
ID  - ref1
ER  -