TY  - JOUR
PY  - 1980//
TI  - Attitudes toward drinking conveyed in studio greeting cards
JO  - American journal of public health
A1  - Finn, P.
SP  - 826
EP  - 829
VL  - 70
IS  - 8
N2  - Analysis of 129 studio cards containing alcohol-related subject matter revealed themes which suggest that getting drunk is a natural and desirable concomitant of celebrations and that drunkenness is humorous, enjoyable, and harmless. It is proposed that the depiction of intoxication in these cards as pleasurable and risk-free may legitimate and reinforce tolerant attitudes toward alcohol abuse and thereby contribute to their entrenchment and pervasiveness in the face of recent public education prevention campaigns.<p /> <p>Language: en</p>
LA  - en
SN  - 0090-0036
UR  - http://dx.doi.org/
ID  - ref1
ER  -