TY - JOUR PY - 2014// TI - The effect of visualizing healthy eaters and mortality reminders on nutritious grocery purchases: an integrative terror management and prototype willingness analysis JO - Health psychology A1 - McCabe, Simon A1 - Arndt, Jamie A1 - Goldenberg, Jamie L. A1 - Vess, Matthew A1 - Vail, Kenneth E. A1 - Gibbons, Frederick X. A1 - Rogers, Ross SP - 279 EP - 282 VL - 34 IS - 3 N2 - OBJECTIVE: To use insights from an integration of the terror management health model and the prototype willingness model to inform and improve nutrition-related behavior using an ecologically valid outcome.

METHOD: Prior to shopping, grocery shoppers were exposed to a reminder of mortality (or pain) and then visualized a healthy (vs. neutral) prototype. Receipts were collected postshopping and food items purchased were coded using a nutrition database.

RESULTS: Compared with those in the control conditions, participants who received the mortality reminder and who were led to visualize a healthy eater prototype purchased more nutritious foods.

CONCLUSION: The integration of the terror management health model and the prototype willingness model has the potential for both basic and applied advances and offers a generative ground for future research. (PsycINFO Database Record (c) 2014 APA, all rights reserved).

Language: en

LA - en SN - 0278-6133 UR - http://dx.doi.org/10.1037/hea0000154 ID - ref1 ER -