TY  - JOUR
PY  - 2015//
TI  - Framing effects in narrative and non-narrative risk messages
JO  - Risk analysis
A1  - Steinhardt, Joseph
A1  - Shapiro, Michael A.
SP  - 1423
EP  - 1436
VL  - 35
IS  - 8
N2  - Narrative messages are increasingly popular in health and risk campaigns, yet gain/loss framing effects have never been tested with such messages. Three experiments examined framing in narrative messages. Experiment 1 found that only the character's decision, not framing, influenced judgments about characters in a narrative derived from a prospect theory context. Experiment 2 found that a framing effect that occurred when presented in a decision format did not occur when the same situation was presented as a narrative. Using a different story/decision context, Experiment 3 found no significant difference in preference for surgery over radiation therapy in a narrative presentation compared to a non-narrative presentation. The results suggest that health and risk campaigns cannot assume that framing effects will be the same in narrative messages and non-narrative messages. Potential reasons for these differences and suggestions for future research are discussed.<p />  <p>Language: en</p>
LA  - en
SN  - 0272-4332
UR  - http://dx.doi.org/10.1111/risa.12368
ID  - ref1
ER  -