TY  - JOUR
PY  - 2015//
TI  - Selling safety: the use of celebrities in improving awareness of safety in commercial aviation
JO  - Ergonomics
A1  - Molesworth, Brett R. C.
A1  - Seneviratne, Dimuth
A1  - Burgess, Marion
SP  - 989
EP  - 994
VL  - 59
IS  - 7
N2  - The aim of this study was to investigate the influential power of a celebrity to convey key safety messages in commercial aviation using a pre-flight safety briefing video. In addition, the present research sought to examine the effectiveness of subtitles in aiding the recall of these important messages as well as how in-cabin aircraft noise affects recall of this information. 101 participants were randomly divided into four groups (no noise without subtitles, no noise with subtitles, noise without subtitles, and noise with subtitles) and following exposure to a pre-recorded pre-flight safety briefing video were tested for recall of key safety messages within that video. Participants who recognised and recalled the name of the celebrity in the safety briefing video recalled significantly more of the messages than participants who did not recognise the celebrity. Subtitles were also found to be effective, however only in the presence of representative in-cabin aircraft noise.<p />  <p>Language: en</p>
LA  - en
SN  - 0014-0139
UR  - http://dx.doi.org/10.1080/00140139.2015.1109712
ID  - ref1
ER  -