TY  - JOUR
PY  - 2018//
TI  - Inclusive branding strategies for domestic violence agencies: embracing opportunities to reach and better serve male-identified survivors
JO  - Journal of interpersonal violence
A1  - Dewey, Morgan
A1  - Heiss, Sarah N.
SP  - 1427
EP  - 1448
VL  - 33
IS  - 9
N2  - Successful strategies for branding that are inclusive of male-identified survivors were identified in this qualitative study through semi-structured interviews with leaders from six domestic violence agencies across the United States: four represented traditional domestic violence agencies and two represented specialized agencies with expertise in providing services to nontraditional survivors. The strategic implementation of (a) inclusive language, (b) visual diversity, (c) community outreach, and (d) communication channels emerged as successful strategies in branding in an inclusive way for male-identified survivors. The implementation of these successful strategies provides the opportunity for domestic violence agencies to create an inclusive environment for male-identified survivors and would contribute to a paradigm shift in how domestic violence is viewed.<p />  <p>Language: en</p>
LA  - en
SN  - 0886-2605
UR  - http://dx.doi.org/10.1177/0886260515618213
ID  - ref1
ER  -