TY  - JOUR
PY  - 2006//
TI  - Evaluation of Safe Kids Week 2004: Age 4 to 9? It's Booster Seat Time!
JO  - Injury prevention
A1  - Howard, Andrew William
A1  - Beben, Nicole
A1  - Rothman, Linda
A1  - Fiissel, D.
A1  - Macarthur, Colin
SP  - 316
EP  - 319
VL  - 12
IS  - 5
N2  - OBJECTIVE: To assess the effectiveness of a national one week media campaign promoting booster seat use. DESIGN: Pre-test, post-test design based on nationally representative random digit dialing telephone survey, with control for exposure to campaign. SETTING: Canada. SUBJECTS: Parents of children aged 4-9 years. INTERVENTIONS: During a one week campaign in May 2004, information on booster seat use was distributed via a national media campaign, retail stores, medical clinics, and community events. Information included pamphlets with guidelines for booster seat use, as well as a growth chart (designed by Safe Kids Canada) to assist parents in determining if their child should be using a booster seat. Assessing seat belt fit was described in detail on the growth chart. MAIN OUTCOME MEASURES: Knowledge, attitudes, and self-reported behaviors regarding booster seat use. RESULTS: Respondents in the group exposed to the campaign were twice as likely to report using a booster seat with lap and shoulder belt for their child (47%), compared to those in the pre-test (24%) and the unexposed (23%) groups (p&lt;0.001). However, only small differences in general knowledge regarding booster seat use were found between the groups. CONCLUSIONS: A one week national media campaign substantially increased self-reported use of booster seats. Parents did not remember details of the campaign content, but did remember implications for their own child.     <p>Language: en</p>
LA  - en
SN  - 1353-8047
UR  - http://dx.doi.org/10.1136/ip.2006.012138
ID  - ref1
ER  -