TY  - JOUR
PY  - 2016//
TI  - CDC MessageWorks: designing and validating a social marketing tool to craft and defend effective messages
JO  - Social marketing quarterly
A1  - Cole, Galen E.
A1  - Keller, Punam A.
A1  - Reynolds, Jennifer
A1  - Schaur, Michelle
A1  - Krause, Diane
SP  - 3
EP  - 18
VL  - 22
IS  - 1
N2  - The Centers for Disease Control and Prevention's Division of Cancer Prevention and Control, in partnership with Oak Ridge Associated Universities, designed an online social marketing strategy tool, MessageWorks, to help health communicators effectively formulate messages aimed at changing health behaviors and evaluate message tactics and audience characteristics. MessageWorks is based on the advisor for risk communication model that identifies 10 variables that can be used to predict target audience intentions to comply with health recommendations. This article discusses the value of the MessageWorks tool to health communicators and to the field of social marketing by (1) describing the scientific evidence supporting use of MessageWorks to improve health communication practice and (2) summarizing how to use MessageWorks and interpret the results it produces.<p />  <p>Language: en</p>
LA  - en
SN  - 1524-5004
UR  - http://dx.doi.org/10.1177/1524500415614817
ID  - ref1
ER  -