TY - JOUR PY - 2016// TI - Feasibility of the Prototype Willingness Model as the basis for school-delivered alcohol misuse prevention: a qualitative think-aloud study to explore acceptability of 'The Alcohol Smart Quiz' with adolescents and teachers JO - Journal of health psychology A1 - Davies, Emma Louise SP - ePub EP - ePub VL - ePub IS - ePub N2 - This study sought feedback from teachers and adolescents on a novel intervention to reduce alcohol misuse based on the Prototype Willingness Model. A qualitative, think-aloud interview study was conducted with 17 adolescents aged 11-14 years and nine teachers. Transcripts were analysed using thematic analysis. Adolescents found the content of the intervention appealing and credible. Teachers welcomed the content and format as a means of generating discussion. 'Moderate' drinking appeared to be an acceptable message, although difficult to define. Enacting 'if-then' plans in real social situations might be challenging and representations of drinking on social media should be considered.

© The Author(s) 2016.

Language: en

LA - en SN - 1359-1053 UR - http://dx.doi.org/10.1177/1359105316648481 ID - ref1 ER -