TY  - JOUR
PY  - 2016//
TI  - An evaluation of the Aerie Real campaign: potential for promoting positive body image?
JO  - Journal of health psychology
A1  - Convertino, Alexandra D.
A1  - Rodgers, Rachel F.
A1  - Franko, Debra L.
A1  - Jodoin, Adriana
SP  - ePub
EP  - ePub
VL  - ePub
IS  - ePub
N2  - This study evaluated the impact on young women's body satisfaction of an advertising campaign: Aerie Real, which included images of models who were not digitally modified. In total, 200 female students were randomly allocated to view either Aerie Real images or digitally modified images from previous campaigns. In the total sample, no condition differences appeared. However, participants with high appearance comparison reported a smaller decrease in body satisfaction after viewing the Aerie Real images as compared to those viewing previous images (p = .003). <br><br>FINDINGS provide preliminary support for the Aerie Real campaign as less deleterious form of media for body image.<br><br>© The Author(s) 2016.<p />  <p>Language: en</p>
LA  - en
SN  - 1359-1053
UR  - http://dx.doi.org/10.1177/1359105316680022
ID  - ref1
ER  -