TY - JOUR PY - 2017// TI - Persuasion in 140 characters: testing issue framing, persuasion and credibility via Twitter and online news articles in the gun control debate JO - Computers in human behavior A1 - Wasike, Ben SP - 179 EP - 190 VL - 66 IS - N2 - Using a 2 x 2 x 4 experimental design, this study examined the framing of the pro and anti-gun control arguments posited after the Sandy Hook shooting and the resultant effect on persuasion and credibility. Overall, pro-gun control frames were more persuasive and more credible than anti-gun control frames. Arguments transmitted via online news articles elicited more persuasion than those transmitted via Twitter. News article sources were deemed more credible too. I discuss the ramifications within. (C) 2016 Elsevier Ltd. All rights reserved.

Language: en

LA - en SN - 0747-5632 UR - http://dx.doi.org/10.1016/j.chb.2016.09.037 ID - ref1 ER -