TY  - JOUR
PY  - 2018//
TI  - A Social Marketing Intervention to Prevent Drowning Among Inner-City Youth
JO  - Health promotion practice
A1  - Glassman, Tavis J.
A1  - Castor, Tom
A1  - Karmakar, Monita
A1  - Blavos, Alexis
A1  - Dagenhard, Paige
A1  - Domigan, Julianne
A1  - Sweeney, Erin
A1  - Diehr, Aaron
A1  - Kucharewski, Ruthie
SP  - 175
EP  - 183
VL  - 19
IS  - 2
N2  - BACKGROUND: Water-related injuries and fatalities pose serious public health issues, especially to African American youth, a demographic group that drowns at disproportionately high rates. <br><br>AIM: The purpose of this study was to determine if a social marketing intervention targeting the parents and guardians of inner-city youth (U.S. Midwest) could positively influence their perceptions concerning water safety. <br><br>METHOD: Researchers employed a quasi-experimental design using matched pairs to evaluate the intervention. Participants consisted of parents who enrolled their children in a six-session survival-swimming course. Guided by the Health Belief Model, the researchers disseminated six prevention messages using six different channels (brochure, e-mail, SMS text message, postcard, Facebook, and window cling). <br><br>RESULTS: The findings from a two-way analysis of covariance revealed that treatment group participants' knowledge and perceptions of water-related threat all changed favorably. Additionally, all participants planned to reenroll their children in swim lessons. <br><br>DISCUSSION: A social marketing campaign using the Health Belief Model improved inner-city parents' knowledge regarding water safety and enhanced their self-efficacy. <br><br>CONCLUSION: This study provides practitioners with feasible strategies (prevention messages) to supplement swim lessons, with the ultimate goal of preventing drowning among at-risk youth.<p />  <p>Language: en</p>
LA  - en
SN  - 1524-8399
UR  - http://dx.doi.org/10.1177/1524839917732559
ID  - ref1
ER  -