TY  - JOUR
PY  - 2018//
TI  - Development, implementation, and evaluation of Active Lions: a campaign to promote active travel to a university campus
JO  - American journal of health promotion
A1  - Bopp, Melissa J.
A1  - Sims, Dangaia
A1  - Matthews, Stephen A.
A1  - Rovniak, Liza S.
A1  - Poole, Erika
A1  - Colgan, Joanna
SP  - 536
EP  - 545
VL  - 32
IS  - 3
N2  - PURPOSE: To outline the development, implementation, and evaluation of a multistrategy intervention to promote active transportation, on a large university campus. <br><br>DESIGN: Single group pilot study. SETTING: A large university in the Northeastern United States. PARTICIPANTS: University students (n = 563), faculty and staff (employees, n = 999) were included in the study. INTERVENTION: The Active Lions campaign aimed to increase active transportation to campus for all students and employees. The campaign targeted active transport participation through the development of a smartphone application and the implementation of supporting social marketing and social media components. MEASURES: Component-specific measures included app user statistics, social media engagement, and reach of social marketing strategies. Overall evaluation included cross-sectional online surveys preintervention and postintervention of student and employee travel patterns and campaign awareness. ANALYSIS: Number of active trips to campus were summed, and the percentage of trips as active was calculated. T tests compared the differences in outcomes from preintervention to postintervention. <br><br>RESULTS: Students had a higher percentage of active trips postintervention (64.2%) than preintervention (49.2%; t = 3.32, P =.001), although there were no differences for employees (7.9% and 8.91%). Greater awareness of Active Lions was associated with greater active travel. <br><br>CONCLUSION: This multistrategy approach to increase active transportation on a college campus provided insight on the process of developing and implementing a campaign with the potential for impacting health behaviors among campus members.<p />  <p>Language: en</p>
LA  - en
SN  - 0890-1171
UR  - http://dx.doi.org/10.1177/0890117117694287
ID  - ref1
ER  -