TY  - JOUR
PY  - 2017//
TI  - Preventing suicide in Montana: a community-based theatre intervention
JO  - Journal of Social Marketing
A1  - Keller, Sarah N.
A1  - Wilkinson, Tim
SP  - 423
EP  - 440
VL  - 7
IS  - 4
N2  - PURPOSE: This study examined whether a community-based suicide prevention project could increase willingness to seek professional help for suicidal ideation among eastern Montana youth. <br><br>DESIGN: Online surveys were administered at baseline (N = 224) and six months post-test (N = 217) consisting of the Risk Behavior Diagnosis Scale (RBD), self-report questions on suicidality, willingness to engage with suicide prevention resources, and willingness to communicate with peers, family members, teachers or counselors about suicide. <br><br>FINDINGS: A comparison of means within groups from pre- to post-test showed increases in self-efficacy for communicating about suicidal concerns with a teacher, school counselor or social worker; increases in self-efficacy for helping others; and increases in response-efficacy of interpersonal communication about suicide with a teacher, school counselor or social worker. PRACTICAL IMPLICATIONS: Young adults need to be willing and able to intervene in life-threatening situations affecting their peers. In step with narrative empowerment education, personal experiences can be used to communicatively reduce peer resistance to behavior change. ORIGINALITY: Health communicators tend to rely on overly didactic education and awareness-raising when addressing suicide prevention. This research shows the importance of direct and personal forms of influence advocated by social marketing professionals.<p />  <p>Language: en</p>
LA  - en
SN  - 2042-6763
UR  - http://dx.doi.org/10.1108/JSOCM-12-2016-0086
ID  - ref1
ER  -