TY - JOUR PY - 2018// TI - Unblurring the lines of sexual consent with a college student-driven sexual consent education campaign JO - Journal of American college health A1 - Ortiz, Rebecca R. A1 - Shafer, Autumn SP - 450 EP - 456 VL - 66 IS - 6 N2 - OBJECTIVE: To test the effectiveness of a college student-driven sexual consent education campaign to improve college students' sexual consent understanding. PARTICIPANTS: Undergraduate students (N = 992) at a large, public Midwestern university between March and December 2015.

METHODS: Three online survey questionnaires assessing relevant outcome measures were distributed to the university's undergraduate student population before, during, and after the campaign's implementation over two consecutive academic semesters.

RESULTS: Exposure to the campaign and the sexual consent understanding of the student population improved over time. College men and members of university-affiliated social sororities or fraternities resulted in greater improvement than their respective counterparts (i.e., college women, non-members).

CONCLUSIONS: Sexual consent education campaigns for college students that are student-driven and address relevant sociocultural factors while authentically interacting with students can improve students' sexual consent understanding. These type of campaigns also have the opportunity to reach historically hard-to-reach audiences, such as college men.

Language: en

LA - en SN - 0744-8481 UR - http://dx.doi.org/10.1080/07448481.2018.1431902 ID - ref1 ER -