TY  - JOUR
PY  - 2017//
TI  - Addressing the wicked problem of American gun violence: consumer interest groups as macro-social marketers
JO  - Journal of macromarketing
A1  - Huff, Aimee Dinnin
A1  - Barnhart, Michelle
A1  - McAlexander, Brandon
A1  - McAlexander, Jim
SP  - 393
EP  - 408
VL  - 37
IS  - 4
N2  - Building on work on social and macro-social marketing, we provide an empirical account of ways in which American gun violence prevention groups (GVPGs) act as macro-social marketers as they address the wicked problem of gun violence, which they define as deaths and injuries with firearms. We find that, as a collective, GVPGs attempt to change the culture related to guns by targeting up-, mid-, and downstream agents. We contribute to theory by (1) expanding the concept of macro-social marketing beyond government entities to include consumer interest groups and collectives; (2) introducing internal marketing as a macro-social marketing tool critical for macro-social marketers dependent largely on volunteers; (3) elucidating ways that macro-social marketers can accomplish upstream changes indirectly, by encouraging consumers and citizens to influence policy makers; and (4) revealing marketing tactics that can be leveraged across up-, mid-, downstream, and internal efforts.<p />  <p>Language: en</p>
LA  - en
SN  - 0276-1467
UR  - http://dx.doi.org/10.1177/0276146717715744
ID  - ref1
ER  -