TY  - JOUR
PY  - 2013//
TI  - Alcohol brand references in U.S. popular music, 2009-2011
JO  - Substance use and misuse
A1  - Siegel, Michael
A1  - Johnson, Renee M.
A1  - Tyagi, Keshav
A1  - Power, Kathryn
A1  - Lohsen, Mark C.
A1  - Ayers, Amanda J.
A1  - Jernigan, David H.
SP  - 1475
EP  - 1484
VL  - 48
IS  - 14
N2  - This study aimed to assess the prevalence and context of alcohol brand references in popular music. Billboard Magazine year-end charts from 2009 to 2011 were used to identify the most popular songs in four genres: Urban, Pop, Country, and Rock. Of the 720 songs, 23% included an alcohol mention, and 6.4% included an alcohol brand mention. Songs classified as Urban had the highest percentage of alcohol mentions and alcohol brand mentions. The context associated with alcohol brand mentions was almost uniformly positive or neutral. Public health efforts may be necessary to reduce youth exposure to these positive messages about alcohol use.<p />  <p>Language: en</p>
LA  - en
SN  - 1082-6084
UR  - http://dx.doi.org/10.3109/10826084.2013.793716
ID  - ref1
ER  -